Ideas are everywhere. Structure is not.

Conceptropolis is a concept studio designed to grow, build, and elevate original concepts — from early sparks to market-ready opportunities. 

We don’t pitch random ideas.
We build concepts designed for the real world.

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Spark Park

Where ideas begin

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Idea Factory

Where ideas are built

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Power Towers

Where ideas Rise

 

What We Create

  • Hospitality & restaurant concepts

  • Casino & entertainment experiences

  • Consumer products & retail concepts

  • Brand platforms & creative systems

  • Emerging and experiential ideas

Each concept is developed with intention, structure, and a clear path forward.

 

Who We Work With

  • Restaurant groups

  • Casino & entertainment operators

  • Consumer brands

  • Developers & experience-driven companies

  • Investors & strategic partners

 

Conceptropolis is a concept studio founded on the belief that ideas deserve structure — not just inspiration.

Founded in 2005 by award-winning creative director Rob House, Conceptropolis was created as a place where ideas could be cultivated, refined, and elevated before entering the real world.

Think of Conceptropolis as a city built for creativity:

  • Spark Park, where ideas are grown

  • The Idea Factory, where concepts are shaped and strengthened

  • The Power Towers, where polished, market-ready concepts rise

We don’t rush ideas to market.
We give them the time, discipline, and structure they need to succeed.

If you’d like to experience how the city works, we invite you to take a personal tour.

 

Leadership

Rob House

Mayor & Founder

From an early age, Rob was drawing “Think Big” lightbulbs and imagining what ideas could become. That instinct to think beyond the obvious eventually became a career — and then a calling.

After gaining experience inside corporate advertising departments and expanding his role as a creative director, Rob went on to co-found what would grow into a full-service advertising agency. Over the last 25+ years, his work has spanned industries, audiences, and technologies — from Fortune 500 brands to non-profits and emerging ventures.

As Mayor of Conceptropolis, Rob oversees the vision and creative direction of the city, guiding ideas from early spark through refined, market-ready concepts. His role is less about titles and more about stewardship — ensuring that every idea entering Conceptropolis is challenged, strengthened, and elevated.

Rob continues to explore new ways ideas can live, grow, and take shape in an ever-changing, idea-driven world.

 
Rob House

The Studio

Conceptropolis is supported by a flexible network of experienced creative leaders, designers, strategists, and specialists — assembled based on the needs of each concept, market, and opportunity.

This allows the studio to remain:

  • Focused

  • Scalable

  • Cross-disciplinary

  • Idea-first

No bureaucracy.
No noise.
Just concepts built with intention.